A successful in-game marketing campaign may require a blend of in-game marketing media channels to be used to make it more effective. The use of multiple in-game marketing media channel allows the campaign to be perceived as all pervasive and peripheral in-game advertising can at times augment the campaign's effectiveness in a cost effective manner. We use the following in-game marketing media platforms:

In-Game Advertising

Static in-game advertising allows the marketers to integrate the brand in the best manner possible while the video game is being produced. It allows you to reach your target audience in the most engaging and interactive manner. Integrating the brand message or product placement can offer an enormous opportunity for marketers. To create an effective in-game advertising campaign, there are various factors that need to be considered. Some of them are:

• Game title and storyline
• Hardware platform
• Client brand and positioning
• Target demographic for the brand and the game

Dynamic In-Game Advertising

Dynamic in-game advertising allows marketers to dynamically insert or ‘serve' advertisements in video games after the video games have been produced. Dynamic in-game advertising technology utilizes Internet connectivity to insert ads into video games environments from an ad server. Ad content can be updated almost instantly.

Advergames

Advergames are typically free casual video games that are designed with the primary goal of promoting a brand, product or service. Traditionally simple and easy to play, advergames provide an excellent platform for marketing a brand or product in an engaging fashion. Game Diamond works with a network of the best advergame development firms in the world to create high-quality advergames that fulfill the goals and objectives of our clients.

Around-Game Advertising

In this type of in-game advertising the advertisements are integrated outside the primary video game screen area. The ads are typically placed in secondary screens line like cinematic scenes, scoreboards, loading screens and control panels. These screen areas are perfect placeholders for advertisements.

Out-of-Game Advertising

In out-of-game advertising, ads are placed in external assets of a video game production like instruction manuals, retail box, insert or in video game promotional events.

Virtual Worlds

Virtual worlds are online communities that employ gaming-like technologies similar to that of MMOG (Massive Multiplayer Online Games). Though similar to online games in look and feel, these virtual communities allow users to lead a surrogate life in a social fashion. Effectively integrating your brand, products or services in virtual worlds can provide you with large amounts of exposure. The interactive and collaborative nature of virtual worlds provides an excellent opportunity to develop emotional connect with the brand.